By Thomas Hobbs

Traditional retail brands are losing relevance if Brand Z is anything to go by. In 2006, the annual ranking of brand value featured traditional supermarkets such as Tesco (30th), Carrefour (50th), Target (77th), Auchan (84th) and Asda (96th) in the top 100.

However, fast forward a decade and none of the above feature at all, having been replaced by a mixture of online and discount-heavy brands. Subsequently, physical store-orientated retailers are struggling to make the list.

Although Tesco’s fall out of the top 100 and Aldi’s rise to 92nd place in 2015 is hardly surprising given the former’s high-profile financial decline Read full story ›

Source: Marketing Week