Alzheimer’s Research UK has used a host of famous faces including the late Sir Terry Pratchett and actors Seth Rogan and James Nesbitt for the charity’s first TV and cinema ad campaign.
Launched today (1 June) the Fightback campaign, created by ais London, looks to increase awareness of Alzheimer’s Research UK and to establish the charity as the leader in research for dementia.
Running throughout June the ad features archiveTV news footage sourced by ITN Productions to communicate the core message that with enough support, research for dementia can deliver the same advances made for other diseases such as cancer Read full story ›
Source: The Drum
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