Tesco will soon introduce a health and well-being ‘store in store’ format thanks to a tie-up with retailer Holland & Barrett.
The supermarket is looking to bring more third-party retailers into its larger stores after finding that shoppers are keen to combine their grocery shopping with that at other well-known brands.
It’s the same insight that led Sainsbury’s to buy Argos earlier this year.
But, Tesco is looking to go down a less complicated route by forging a partnerships and this deal with Holland & Barrett will see it focus on ‘health and wellbeing’ as a concept in a number or Read full story ›
Source: The Drum
Industry News