Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Tesco is the most visible UK supermarket on Pinterest, with Asda and Waitrose hot on its heels

on Mar 26, 2015 | 0 comments

By John McCarthy

A study of major UK supermarket chains’ Pinterest presence has found that Tesco’s content is the most ‘Pinned’ material.

Supermarket branded recipe ideas were the most shared material on the visual bookmark site, with an Asda recipe for a Penguin-themed festive cake earning more pins than any other supermarket web page.

The study, by search and content optimisation firm, Searchmetrics, analysed the visibility of nine leading UK supermarket websites on Pinterest. Tesco topped engagement with the most pins (43,834), followed by Asda with 35,304 and Waitrose with 19,474.

Asda’s Penguin cake was the most shared content by far garnering 11,997 pins.

<div contenteditable="false" entity-bundle="gallery_item" Read full story ›

Source: The Drum