By Gillian West

Tesco has engaged branding and packaging design specialist Parker Williams to create the look and feel for its Smoothie range.

The first three to launch include ‘Mango, Banana and Coconut’, ‘Strawberry, Banana and Passion Fruit’ and ‘Pineapple, Kiwi and Lime’.

The design has been developed to have the broadest appeal, in line with the variety of flavours and aims to enable the products to stand out in the fridge at home and in-store.

The range comes in three sizes (one litre, 250ml and 750ml to be released later this year), with the design packaging carrying modern visuals of fresh fruit Read full story ›

Source: The Drum