Few brands have ridden the highs and lows of public sentiment like Tesla, and few CEOs have wielded their personal brand as a weapon quite like Elon Musk.
Elon Musk built his empire on disruption – mocking traditional industries, refusing to advertise, and cultivating a fanbase that treated his brand like a movement. But when a company becomes too tied to its leader’s persona, the fallout can be just as spectacular as the rise. Tesla’s journey started as a revolution. Now, people are setting their cars on fire. Here’s the timeline of how it all unraveled.
2003: The electric dream begins
Tesla Motors Read full story ›
Source: The Drum
Industry News
