By Wayne Best

As Thanksgiving arrives and marketers all over the US exchange timesheets for turkeys, VML New York’s Wayne Best has one last assignment: to cast a rarely optimistic light on the industry’s recent history.

As Thanksgiving weekend nears once again, and in the spirit of the holiday I wanted to give thanks to the things that make our jobs in the marketing industry great.

First, let’s thank all the bold, daring, ambitious clients who make our job fun and help us prove that a great creative idea really can increase revenue. It’s easy to buy expected, safe work that mimics everyone else in Read full story ›

Source: The Drum