By Cat Davis

While 2020 has undoubtedly been a difficult year, it’s also been a dynamic one for the marketing industry as we’ve observed and adapted to the evolving consumer-brand relationship in response to the pandemic. 2020 has seen several key marketing trends dominate, many driven by the practical implications of living in a Covid-19 safe world.

Whether that’s the rise in virtual events as travel has been drastically reduced, or the number of businesses pivoting to focus on a new health offering or messaging as we all become more health and hygiene conscious – which of these trends will continue to be relevant Read full story ›

Source: The Drum