By Jeremy Lee

It’s revealing that the Advertising Standards Authority only upheld one complaint in its list of the top 10 most complained about ads of 2015.

While Mother‘s ‘Epic Strut’ spot for Moneysupermarket topped the league with over 1500 complaints and accusations that it was overtly sexual, Omega Pharma was the only advertiser to fall foul of ASA rules. The watchdog found that the ad “presented an irresponsible approach to body image and confidence” and banned it following 136 complaints.

The rest on the list was made of brands that had variously been accused of being ‘graphic and gruesome’ – a Read full story ›

Source: The Drum