By Imogen Watson

From TV films to viral videos, in-game experiential activations to celeb collabs, over the years marketers have endeavored to find ingenious ways of capturing the joy of gaming beyond just showing gameplay.

Then there’s the rise in in-game advertising, led by Fornite with significant partnerships with Travis Scott and more recently with the NBA, while Burger King made headlines for its stunt that saw Stevenage FC become the most played team on EA Sports’s Fifa video game series.

As part of The Drum’s latest deep dive, we tasked a few top creatives with telling us all about their favorite Read full story ›

Source: The Drum