The UK ad industry sees a turnover of £120bn annually according to figures from the Advertising Association. Now the trade body has announced proposals to help small and medium enterprises advertise earlier in their growth cycles, which it argues could power the economy through post-Brexit uncertainty.
Speaking at the Edinburgh Front Foot event today (31 October), the Advertising Association’s chief executive, Stephen Woodford, outlined how the organisation was looking to educate small business leaders and reach out to Westminster and Holyrood to help finance SMEs’ first forays into advertising.
The proposal was made directly to Angus Robertson, Read full story ›
Source: The Drum
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