By John Reid

We hear it every week. Clients are squeezing us too hard. There’s no way to make money as a small/medium/large agency. The whole business is either going up in smoke and/or the sky is falling over Madison Avenue. But advertising’s always been this way. Changing, that is.

For years, we’ve seen our clients try to get more marketing done for less. For awhile, that meant consolidation. Then it meant developing rosters of agencies so they could work with the best in an expanding array of marketing disciplines. All the while, clients placed less value on long-term relationships. Well, so what?

These trends Read full story ›

Source: The Drum