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The Apprentice contestant Richard Woods on what marketers can learn from Lord Sugar

on Dec 2, 2015 | 0 comments

By Natalie Mortimer

Ahead of tonight’s episode of The Apprectice The Drum caught up with contestant Richard Woods (and director of digital marketing agency Yomp Marketing) to find out what the industry can learn from boss Lord Sugar and why Google and Apple could be about to face a “clash of the titans”.

What skills have you learnt while being on the show that you think can help grow your ad agency?

Definitely the requirement for teamwork and being able to understand and get the best out of them as well as being able to quickly assess people’s skills, know what their good and Read full story ›

Source: The Drum