The Advertising Standards Agency (ASA) is the vigilant sheriff ensuring that UK marketers toe the line when it comes to misleading consumers or causing offence across multiple platforms.
Two thirds of complaints submitted to the agency in 2017 were in response to misleading ads, the rest were largely formed by offended people although this dynamic is flipped on its head on TV.
Here are the three most complained about ads of the year in the UK – and the reasons behind the gripes.
It’s worth noting that only one of the three ads had any action taken against it.
3. McDonald’s Restaurants Read full story ›
Source: The Drum
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