The BBC’s World Cup trailer is an operatic montage of historic and memorable events from football’s biggest tournament, all of which were painstakingly embroidered frame by frame and photographed into a 60-second trailer. The BBC Creative duo behind the spot explained how their idea came to life in The Drum’s latest Anatomy of an Ad.
Xander Hart and Edward Usher brainstormed ‘History Will Be Made’ off the back of a brief calling for a trailer to capture the global, cultural significance of the World Cup – rather than focusing too heavily on football itself.
Inspired by how history was once Read full story ›
Source: The Drum
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