By Jenny Stanley

What is augmented reality?

The marketing and advertising worlds have, in the last couple of years, witnessed a revolution called augmented reality (AR). AR allows brands to provide their customers with unique, engaging experiences that combine ‘real’ and virtual interactive elements. This emerging trend is changing the marketing and sales game, becoming one of the main choices among B2C markets.

AR can be applied in many different ways, such as in apps or connected packaging. In this article, we will explore the pros and cons of augmented reality in marketing, as well as explain how your business could benefit from Read full story ›

Source: The Drum