Richard Taylor, founder of Brandon, reflects on the liquidation of The Body Shop. Why has the pioneering brand, laden with purpose, floundered in a period it seems tailormade for?
The news that The Body Shop has slipped into administration has left some of us a touch misty-eyed. It’s hard to forget just how impactful the revolutionary beauty brand was in its heyday – championing environmental, animal and human rights with its charismatic founder Anita Roddick leading the crusade.
But brands that refuse to evolve with the times will inevitably gather dust and die. They get overtaken by the new, Read full story ›
Source: The Drum
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