Glasgow 2014 organisers and sponsors have been given a huge boost after sprint star Usain Bolt confirmed that he is fit to compete in next month’s Commonwealth Games.
The 27-year-old Jamaican, dubbed ‘the fastest man on Earth’, is the biggest draw in athletics, but until yesterday his appearance at the Glasgow games had been in doubt because of a foot injury.
His declaration of participation is seen as a boon for the event’s sponsors and promoters.
Dr Leah Donlan, a lecturer in sports marketing at Manchester Business School, told The Drum: “The buzz that will be created around the Commonwealth Games from the Read full story ›
Source: The Drum
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