Virgin boss Richard Branson has spoken about the importance of brands having a purpose, in a reaction to a study carried out by Havas Media.
In a blog post on the Virgin website, Branson references the recent Meaningful Minds study, which claimed that the majority of people would not care if 73 per cent of brands ceased to exist.
He said that the study – which found that only 20 per cent of brands have a positive impact – shows that: “the brands that will thrive in the coming years – both financially and in terms of Read full story ›
Source: The Drum
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