By Gillian West
The Breakfast Club has engaged Elmwood to create a quirky, film-inspired identity for the bar in its new London Bridge café.
Famous for its hidden drinking spots within restaurants including The Mayor of Scaredy Cat Town in its Spitalfields café and The King of Ladies Men in Clapham, The Breakfast Club’s new London Bridge venue is home to bar Call Me Mr Lucky.
Having worked together since 2005 The Breakfast Club challenged Elmwood to create an identity that stayed true to its brand personality, using the offbeat name as a starting point.
Source: The Drum
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