By Sarah Vizard

The Group has today (1 December) released the results of the campaign, which show that 86% of respondents “feel favourable” towards The Co-operative, while 71% believe it is a business that tries to do the right thing. Richard Pennycook, group chief executive, says the findings give “a great deal of encouragement and demonstrate the resilience of the Co-operative brand”.

He says the focus of The Co-op is to rebuild, focusing around its new purpose to “champion a better way of doing business for you and your communities”. Some 82% of respondents said the Co-op should champion local issues that after Read full story ›

Source: Marketing Week