The pandemic has hastened the pivot to digital exponentially, leaving some businesses unprepared. At the same time, the customer experience (CX) bar has been raised and buyers still expect businesses to be easy to buy from, engage with, and get service from.
But who bears responsibility for providing this CX? What will a ‘delightful’ customer experience look like and what will ensure this process is made as easy as possible? CX needs redefining to become a mindset, not just something a business does. And achieving this takes a holistic customer relationship management (CRM) strategy powered by a modern CRM platform, Read full story ›
Source: The Drum
Industry News
