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The CW puts social media at the center of its streaming strategy

on Jan 31, 2020 | 0 comments

By Andrew Blustein

Still months away from upfronts season, The CW is readying an “ecosystem” pitch to address the fragmenting TV landscape.

Rick Haskins, who was promoted to president of streaming and chief brand officer Wednesday (29 January), said the network uses social media to move viewers between its broadcast and digital properties. This ideally creates a single ecosystem where advertisers can find their audience.

“I think that [advertisers] feel that we do get a lot of impressions from social and appreciate it because that means we understand the audience, and we can engage with the audience,” said Haskins, Read full story ›

Source: The Drum