By Matteo Mei

In a world where customers seamlessly jump between the on and offline worlds, your digital brand needs to work harder than ever before. With self-driving cars, augmented-reality and natural user interfaces all part of today’s tech, one of the main challenges global companies now face is how to position their brand successfully in the digital space.

Despite the digital evolution, companies still tend to think about their brand execution primarily in terms of billboards, newspapers, TV ads, and then, somewhere way down the line, digital. As a response to that, and borne out of frustration with guidelines that don’t touch on Read full story ›

Source: The Drum