By The Drum

When Channel 4 became the official broadcaster of the London 2012 Paralympics, the odds were stacked against its coverage being a success. As a TV network emerging from a fallow period of live sport output, one considerable problem was the sheer technical challenge of making good on its promise to screen 500 hours of the event, a 400% increase on the airtime delivered by the more seasoned BBC for the previous installment. Channel 4’s biggest issue by far, however, was a much more fundamental one: most people just weren’t interested in the Paralympics.

With a mere 14% of the UK population Read full story ›

Source: The Drum