By Ayesha Salim

The Drum has launched episode 11 of a 12-part video series, Cliché Killers, produced in partnership with Stein IAS, exploring B2B advertising clichés.

Episode 11, Jigsaw, explores why businesses are so unimaginative when it comes to creating new ideas in their marketing plans, relying on the old-fashioned jigsaw which has no place in the modern digital world.

“Jigsaws became very fashionable for a while but these days we’ve got television, Xbox, smartphones, computers and unless you’re caught in a power-cut, you’re going to have better things to do than a jigsaw,” says web psychologist Nathalie Nahai.

Cliché Killers, running throughout summer Read full story ›

Source: The Drum