By John McCarthy

Feast your eyes upon the creative crop coming through The Drum’s Profile Hub – marking the week’s best activity in marketing, PR and design.

First work is from S3 advertising which was tasked with designing the Rock of Ages the stage musical toured the UK in Cardiff.

The firm strategically placed six sheets and street vinyls in main arterial routes in Cardiff over a six-week period.

Following the campaign, the show sold out and with a claimed return on investment of 2,000 per cent for every £1 spent on the scheme’s digital element.

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Source: The Drum