By Audrey Kemp

Welcome to The Drum’s live ad scoreboard. Check back often to stay updated on marketing’s biggest plays in the lead-up to Super Bowl LVIII.

Get ready to huddle up, because Super Bowl LVIII is about to kick off on February 11, and the advertising competition is fierce.

With brands shelling out up to $7mn for a 30-second slot during the Big Game, and CBS virtually selling out of spaces in November, the grandest stage in sports entertainment is set for an epic brand showdown.

The Drum is covering the action as it unfolds to give readers a sneak peek into what the big Read full story ›

Source: The Drum