The Economist has revealed its first data-driven TV campaign, which has combined the publisher’s existing subscriber data with Sky customer data for the first time, enabling the publisher to serve the ad to specific target audiences at personalised times.
The campaign, created by UM London and Proximity London, goes live today (24 May) in the UK, exclusively on Sky channels. It centers around the concept that “the world could use another Economist reader”, playing on the Economist’s appeal to a ‘globally conscious’ audience.
The commercial has been created with a call-to-action that aims to drive phone enquires. All of the data captured Read full story ›
Source: The Drum
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