By Seb Joseph

The Economist wants to make short-form videos the next extension of its editorial product, embarking on a measured attempt to turn the attention around brand-funded mini-documentaries into revenue.

“If The Economist was created today then video would be a key to extending its principles to readers,” claimed Nicholas Minter Green of Economist Films. It is this realisation that sparked the formation of Economist Films in March and consequently what Minter Green said was an “existential crisis” of three parts; how it is The Economist’s right to do video, how its journalists adapt to the shift and working out what its readers Read full story ›

Source: The Drum