The Ellen DeGeneres Show and Spotify have teamed for a long-term, reciprocal content partnership deal.
This is the first such digital content deal from Spotify, where it’s allowing a partner to develop a content hub. The music-streaming service has created an Ellen Show hub that will live on the platform, which DeGeneres will curate.
“It’s long been important for us to engage audiences everywhere they are across all platforms,” said Ellen Show executive producer Ed Glavin. “The opportunity to build out a first-ever Ellen [Show] hub on Spotify provides another way to allow millions of fans to connect with Ellen Read full story ›
Source: The Drum
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