By Tree Elven

Lab-created meat alternatives by the likes of Beyond Meat, P.L.T. and Impossible Foods are gaining popularity and market share, even taking their place on fast food menus at Burger King and McDonald’s. Tree Elven, author and founder of ADDS at Addvertising.org, explores the meat-alternative dichotomy and how advertising helped build these brands.

Quorn has been around since 1985, producing a meat substitute made from a fungus in its bid to reduce reliance on animal protein to feed the world. Fast-forward to 2020, and Britain’s Leeds-based Meatless Farm is stirring the pot with its attention-grabbing ‘Now, that’s a M…. F…. Read full story ›

Source: The Drum