By Andrew Eborn

In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Last week we looked at Google Glass, an invention ahead of its time. Today, it’s the turn of another futuristic product still waiting for its moment. Meet Crystal Pepsi.

Clearly crazy

According to Mintel, approximately 33,000 new consumer packaged-goods are introduced every month (Mintel Global New Products Database). Most of them fail.

Having successfully survived the 80s Read full story ›

Source: The Drum