By Nick Davies

As Donald Trump heads towards his 100th day of tenure, pundits are analysing his decisions and policies so far. A president’s first 100 days are highly indicative of the political agenda for years to come.

Trump will have a further 1,361 days in office. Yet, by contrast, the average marketing leader spends only 448 days in the hot seat after their first century.

Last year The Marketing Society reported that the average tenure of a chief marketing officer in the UK is now just 18 months. In some cases, this is down to choice and personal ambitions. For others, it’s Read full story ›

Source: The Drum