By Daniel Swepson

What is creativity? Is it the preserve of artists, writers, actors and other such liberal arty-farty types? No.

Is it confined to the beauty of a Shakespearean sonnet or the grandeur of a Michelangelo’s David? Absolutely not.

So, what is it?

Well, it isn’t the output. It’s not the magnificent stone statue or the #SmilingNotSmiling portrait of an Italian noblewoman.

Instead, creativity is the process that results in original outcomes that either entertain or solve problems. And it’s the latter of which that is particularly pertinent to the world of UX design.

Creativity lies in understanding the problem

Necessity is the mother of invention, so Read full story ›

Source: The Drum