The winner of this year’s FT Investment in Brand Award at The Drum Awards for Marketing is ethical clothing company Patagonia, recognized by the judges for its “commitment and belief in the importance of climate as well as profit”.
The award, which celebrates companies for their commitment to pursuing long-term marketing strategies, focused on businesses that have taken that long-term approach to sustainability and maintaining their green credentials. The judges said Patagonia has been the poster brand for sustainability for many years, making it a fundamental part of every decision the business takes, and agreed that “there could not be a Read full story ›
Source: The Drum
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