By Claire Gillis

For The Drum’s Health & Pharma focus week, VML Health’s Claire Gillis argues that marketers and researchers alike have to renew their focus on gendered gaps in health outcomes.

For all of society’s talk about how much women count, the systems that underpin healthcare don’t count us properly at all. The net result is a women’s health gap at odds with advances in medicine. Something doesn’t add up.

Despite headline achievements in the fight for equality, the small print shows that women spend 25% more time in poor health than men. Almost half of that burden Read full story ›

Source: The Drum