By Sam Anderson

We gathered a cross-disciplinary panel of AI-interested marketers to canvass their gen AI hopes for the year ahead.

Generative AI (gen AI) means a lot of different things to different people: time saver, job threatener, game changer, empty buzzword. Marketers are no different, with opinions ranging from wide-eyed wonder to fear (and loathing). Still, last year saw a rapid ramp-up as agencies began to find real-world use cases for the breakout tech. Different shops have, naturally, met with different degrees of success.

Against this backdrop, we gathered seven smart marketers from across departments – copy, innovation, delivery, Read full story ›

Source: The Drum