By Frank Ye
In a matter of days, Nestle acquired Starbucks’ packaged coffees and teas business around the world, and Coca Cola unapologetically bought Costa, at a hefty price of $5.1bn.
While on this side of world big chain coffee brands are forming alliances with FMCG giants to battle each other, as well as against independent coffee makers, for an almost saturated market, China is witnessing its golden time for coffee consumption, which can be translated into the unmissable opportunity for coffee brands.
According to Statista, the size of Chinese coffee market is worth $2 billion and in 2018 registered a 5.7% year-on-year growth. Read full story ›
Source: The Drum