Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The Guardian embraces Rupert Murdoch in pursuit of elusive ad revenues

on Jul 26, 2017 | 0 comments

By John Glenday

The Guardian and News Corp may be unlikely suitors, but all is fair in love and war as it seems as both parties embrace in a new alliance, despite routinely hacking lumps out of each other in their respective editorials.

Sensing a ‘big opportunity’ both newspaper groups are to set aside their differences to create a joint commercial sales operation, despite the withdrawal of Telegraph Media Group which has followed the Daily Mail and Trinity Mirror out the exit door.

Their departure leaves Rupert Murdoch’s News Corp and The Guardian Read full story ›

Source: The Drum