By Tom Carter

Why the change from insights to technology?

S&T Insights was established in early 2018. The bulk of the team’s work initially centered around integrations; supporting our ad specialists and client services teams by using Tag Manager on clients’ websites to set up conversion tracking (primarily for Google Ads, social and programmatic activity) as well as centralizing data for reporting. That work continues, but now forms only part of the capabilities we have built up within the growing marketing technology landscape, which has now generated a technology side of the agency in its own right.

Typically these services were intrinsic to media buying Read full story ›

Source: The Drum