By Andrew Boulton

In your now bulging record of deceased buzzwords and marketing mind-fluff, I’d imagine there is a consecrated little mound of earth under which the art of ‘Interruption’ is wriggling sullenly around.

Interruption, for a time, was the gleaming beacon of modern copywriting – a vorpal sword of communication that could poke a profitable hole into any armoured codpiece of apathy. So to speak.

But, seemingly as swiftly as it became the thing we should all be doing, it became the thing we must all avoid.

Interruption, it turns out, is as annoying from a brand as it is from a Read full story ›

Source: The Drum