By Will Heinemann

Some websites just seem to know what you want. Sometimes they even know what you want before you’ve told them anything about yourself. It’s as if they know you by magic. That, my friend, is the magic of personalisation and it’s definitely flavour of the month.

The wizardry happens pretty routinely on e-commerce sites. Now, however, personalisation is becoming a ‘must-have’ on information sites too, and for good reason.

Explicit or implicit: what’s the difference?

There are two approaches: explicit personalisation and implicit personalisation. The former is old school; you select whether you’re a student or a lecturer, whether you’re Read full story ›

Source: The Drum