The Marketing Group’s blockchain-backed agency Truth has deployed an advertising campaign using blockchain smart contract technology.
According to a company statement, the campaign, which ran across a national publisher – The Guardian – for 10 days until 19 March 2018, saw Truth fully disclose all fees involved to the client.
The demand side platform (DSP) used in the campaign was Avocet and the exchange used was Sonobi. Truth further said that all companies disclosed fees with the client prior to the campaign.
Truth’s chief executive officer, Mary Keane-Dawson said: “There are so many myths around blockchain’s use in advertising that Read full story ›
Source: The Drum
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