Campaign of the week
Prince’s Trust
Teaming up with CHI&Partners, the Prince’s Trust deserves a pat on the back for its latest emotive campaign,”Learn The Hard Way”, which puts forward the plight of young people struggling to find full-time employment.
The campaign takes the unique approach of using LinkedIn by creating a fake profile of a homeless girl struggling to reach out to employers, which subsequently links to a video ad.
At this week’s Lead 2015, marketers spoke of their struggle in securing fresh talent. Well, replicating powerful creatives like this would definitely be a good start. A full television campaign is Read full story ›
Source: Marketing Week
Industry News
