By Staff Writer

As systems-driven management consultancies such as Deloitte, Accenture and PwC team up with creative agencies, and clients increasingly look to both to solve complex strategic problems, is it possible for hearts and minds to come together in harmony? In the latest issue of The Drum, we explore the impact of consultancies on ad land’s future.

There’s no denying that bringing together the creative culture of an agency with a process-driven consultancy business takes work. But could this meeting of left-brain and right-brain reflect the way advertising is changing shape with the impending march of management consultancies? Will the future Read full story ›

Source: The Drum