The chief executive of AirBnB has laid into an ill-received (and quickly axed) ad campaign its agency of record ran in San Francisco urging the public to appreciate its tax contributions to the city.
The OOH ads, created by TBWAChiatDay L.A., were erected throughout the city in the lead up to the Proposition F, a vote which could have seriously hindered AirBnb’s business by restricting how many days hosts can let out their properties for.
Ultimately, after a sizeable investment of $8m, in a campaign spanning everything from OOH placement to door-to-door canvasing, the proposition did not pass.
In October however, Read full story ›
Source: The Drum
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