By Audrey Kemp

From tech-enabled family reunions to AI-powered career assistance, these brands and agencies are redefining how we honor moms today.

As Mother’s Day approaches in the US, brands and agencies are not only offering traditional gifts this year but also crafting innovative campaigns that resonate deeply with the essence of motherhood.

From heartwarming reunions facilitated by DoorDash to MullenLowe planting career opportunities for moms, these initiatives are reshaping the celebration.

Let’s delve into these unique and truly helpful campaigns that celebrate moms in meaningful ways, from Dove Chocolate, MoneyGram and others.

DoorDash closes the distance between mothers and their children