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The New Day is selling just 40,000 copies a day but Trinity Mirror stands by its launch despite the slow start

on Mar 29, 2016 | 0 comments

By Seb Joseph

Trinity Mirror’s the New Day newspaper is labouring to consistently shift 80 per cent of its 200,000 daily print run, The Drum has learnt, but the publisher is adamant the title will come good given time to carve out a niche.

Pulling the plug on the newspaper so early on its life was never going to happen, though the slow start does bring into focus the scale of the challenge it faces. Sales regularly sat between 140,000 and 150,000 copies when the title was priced at 25p, according to rival circulation teams, who claim that the figure has tumbled to around Read full story ›

Source: The Drum