By Ian Richmond

The first issue of The New Day, the bubbly national paper from Trinity Mirror, seemed to be well received and rightly got lots of attention across the media world.

Its Facebook page has had 12.5k likes and a few of the new ‘wow’ emojis. There were the less enthusiastic posts too, eg “New Day is a bit rubbish”, “New Day is like a Metro Lite” and “New Day is more like Take a Break”. Overall, though, the sentiment at launch was positive.

But the 2m free copies was the easy part… now it has to start selling copies and find a way Read full story ›

Source: The Drum